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ExperienceEngine Analytics Explained
ExperienceEngine Analytics Explained

Understand what the metrics on your ExperiencEngine analytics page are telling you.

Cecilia Wilbur avatar
Written by Cecilia Wilbur
Updated over a week ago

To make the most of your subscription data, it's crucial to understand the metrics related to how your promotions built with ExperienceEngine perform.

This guide will walk you through key definitions and guidance on how to use metrics you'll see listed on the ExperienceEngine Analytics page.

Key Terms to Know

First, here is a complete list of key terms you'll see listed on an ExperienceEngine promotions Details page and a summary on how the metric is calculated or how you can interpret it.

Key Term

Summary

Offered Experience

The total number of subscriptions offered the experience.

Total Order Revenue

The total revenue generated by all orders offered the experience.

Next Order AOV (Average Order Value)

Calculated as "Total Order Revenue" divided by "Total Orders," this metric provides the average value of orders for the experience.

Accepted Experience

The number of subscriptions that accepted the offered experience.

Acceptance Rate

Derived by dividing "Accepted Experience" by "Offered Experience," the acceptance rate signifies the proportion of subscribers who accepted the experience.

Orders Completed (Accepted Experience)

The number of orders completed by subscriptions that accepted the experience and completed the order with the experience product.

Percent Completed (Accepted Experience)

This is calculated from "Orders Completed (Accepted Experience)" divided by "Accepted Experience."

Total Order Revenue (Accepted Experience)

Total revenue from orders completed by subscriptions that accepted the experience.

AOV (Accepted Experience)

Average Order Value for accepted experiences, calculated as "Total Order Revenue (Accepted Experience)" divided by "Orders Completed with Experience."

Additional Revenue from Experience

Revenue generated specifically from the products associated with the accepted experience.

Subscriptions Active/Paused after Order (Accepted Experience)

The number of subscriptions that are active or paused after accepting the experience and completing an order.

Percentage of Subscriptions Active/Paused after Order (Accepted Experience)

Calculated by dividing "Subscriptions active/paused (Accepted Experience)" by "Orders Completed (Accepted Experience)," this metric indicates the percentage of subscriptions that are active or paused after accepting the experience.

Subscriptions Cancelled after Order (Accepted Experience)

The number of subscriptions that are cancelled after accepting the experience and completing the order.

Percentage of Subscriptions Cancelled after Order (Accepted Experience)

Derived by dividing "Subscriptions Canceled after order (Accepted Experience)" by "Orders Completed with (Accepted Experience)," this metric shows the percentage of subscriptions that are cancelled after accepting the experience.

Declined Experience

The number of subscriptions that declined the offered experience.

Decline Rate

Calculated as "Declined Experience" divided by "Offered Experience," the decline rate represents the proportion of subscribers who declined the experience.

Orders Completed (Declined Experience)

The number of orders completed for subscriptions that declined the experience.

Percent Completed (Declined Experience)

Calculated as "Orders Completed (Declined Experience)" divided by "Declined Experience," this metric shows the percentage of declined experiences resulting in completed orders.

Total Order Revenue (Declined Experience)

Total revenue from orders completed by subscriptions that declined the experience.

AOV (Declined Experience)

Average Order Value for declined experiences, calculated as "Total Order Revenue (Declined)" divided by "Orders Completed (Declined Experience)."

Subscriptions Active/Paused after Order (Declined Experience)

The number of subscriptions that are active or paused after declining the experience and completing the order.

Percentage of Subscriptions Active/Paused after Order (Declined Experience)

Calculated by dividing "Subscriptions active/paused (Declined Experience)" by "Orders Completed without Experience (Declined Experience)," this metric indicates the percentage of subscriptions that remain active or paused after declining the experience.

Subscriptions Cancelled after Order (Declined Experience)

The number of subscriptions that are canceled after declining the experience and completing the subsequent order.

Percentage of Subscriptions Cancelled after Order (Declined Experience)

Derived by dividing "Subscriptions Still Canceled after order (Declined Experience)" by "Orders Completed without Experience (Declined Experience)," this metric shows the percentage of subscriptions that are canceled after declining the experience.

Ways to Use ExperienceEngine Analytics

Once you understand exactly how the metrics listed are calculated, you can dig deeper into what these metrics mean for you and your promotion. Here is a list of some metrics you will want to take a look at to determine the impact of your promotion.

ExperienceEngine Metric

What it means for you

Offered Experience

This identifies the sample size of the population of customers that were given the promotional experience.

Total Orders

When offering free product

Higher total orders for free products vs. no free products could mean your free product is actually impacting the retention rate for subscribers who get the free product.

Low take rate

Is the take rate low, but you're still seeing higher total orders? Maybe your email marketing or something else was more impactful for retention/orders rather than the actual promo itself.

Next Order AOV

This metric helps you compare the AOV of customers who accepted the experience vs. not vs. all customers.

No AOV increase/decrease

Did you see no AOV increase or decrease when you offered a discounted product? Maybe it's time to use an A/B test and determine which products are most impactful for increasing AOV.

Percent Completed (Accepted Experience)

You can use this metric to evaluate how offering and accepting the experience impacted the upcoming order completion.

Orders Completed (Accepted Experience)

You can use this metric to evaluate how offering and accepting the experience impacted the upcoming order completion in terms of order volume.

Orders Completed (Declined Experience)

You can use this metric to evaluate how offering the experience, even if it wasn’t accepted, impacted the upcoming order completion in terms of order volume.

Percent Completed (Declined Experience)

You can use this metric to evaluate how offering the experience, even if it wasn’t accepted, impacted the upcoming order completion.

Best Practice Recommendation

Check the churn risk by order graph on the Churn Reporting Dashboard to determine where it makes the most sense to apply promotions by understanding where the Churn Risk is by order cycle.

What's Next?

Want to know how to create a promotion with ExperienceEngine?

Want to know how to manage the promotions you've created?
Click here to read our Managing Promotions article.

Have more questions?

Click here to review our ExperiencEngine FAQ article.

Looking for inspiration for building promotions?
Check out these blog articles from the Stay Ai team:

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