Stay Ai's ExperienceEngine is an advanced promotions builder, enabling you to test the impact of delivering discount offers and free gifts to subscriber cohorts of your choosing. Ultimately, ExperienceEngine enables you to drive lifetime value and customer satisfaction by creating unique experiences for your customers as they progress through the subscriber journey.
This guide will explain managing, reviewing, and analyzing the results of created ExperienceEngine promotions.
Getting Started with ExperienceEngine
To make the most of your subscription data, it's crucial to comprehend various metrics related to the promotions you offer. Once a promotion is created, you can view the analytics as well as edit the promotion in Stay.
To get started with ExperienceEngine, or create a new ExperienceEngine promotion, navigate to your Stay Ai merchant portal and click Tools.
Managing Your Promotions
After creating promotions, you can edit, pause, or resume them by navigating to View My Promotions under the ExperienceEngine tab.
Click ExperienceEngine.
Click View my promotions.
Click Edit to change the promotion's name, conditions, products, and status.
Note: a customer can only be entered into a promotion once, even if you’ve updated the promotion with new details. Customers will not be reentered if they accept or decline the promotion.
Finding ExperienceEngine Analytics
With Stay's ExperienceEngine Analytics, you'll be able to clearly delineate a promotion's take rate, how the promotion impacted subscriber loyalty, as well as the impact of customer value post-promotion.
Click ExperienceEngine.
Click View my promotions.
Click Details.
You'll be able to see the metrics breakdown on the Promotion Analytics screen. Click Export Subscription CSV to export.
See the table below for a guide on the key terms and what they mean within your analytics report.
Key Term | Summary |
Offered Experience | The total number of subscriptions offered the experience. |
Total Order Revenue | The total revenue generated by all orders offered the experience. |
Next Order AOV (Average Order Value) | Calculated as "Total Order Revenue" divided by "Total Orders," this metric provides the average value of orders for the experience. |
Accepted Experience | The number of subscriptions that accepted the offered experience. |
Acceptance Rate | Derived by dividing "Accepted Experience" by "Offered Experience," the acceptance rate signifies the proportion of subscribers who accepted the experience. |
Orders Completed (Accepted Experience) | The number of orders completed by subscriptions that accepted the experience and completed the order with the experience product. |
Percent Completed (Accepted Experience) | This is calculated from "Orders Completed (Accepted Experience)" divided by "Accepted Experience." |
Total Order Revenue (Accepted Experience) | Total revenue from orders completed by subscriptions that accepted the experience. |
AOV (Accepted Experience) | Average Order Value for accepted experiences, calculated as "Total Order Revenue (Accepted Experience)" divided by "Orders Completed with Experience." |
Additional Revenue from Experience | Revenue generated specifically from the products associated with the accepted experience. |
Subscriptions Active/Paused after Order (Accepted Experience) | The number of subscriptions that are active or paused after accepting the experience and completing an order. |
Percentage of Subscriptions Active/Paused after Order (Accepted Experience) | Calculated by dividing "Subscriptions active/paused (Accepted Experience)" by "Orders Completed (Accepted Experience)," this metric indicates the percentage of subscriptions that are active or paused after accepting the experience. |
Subscriptions Cancelled after Order (Accepted Experience) | The number of subscriptions that are cancelled after accepting the experience and completing the order. |
Percentage of Subscriptions Cancelled after Order (Accepted Experience) | Derived by dividing "Subscriptions Canceled after order (Accepted Experience)" by "Orders Completed with (Accepted Experience)," this metric shows the percentage of subscriptions that are cancelled after accepting the experience. |
Declined Experience | The number of subscriptions that declined the offered experience. |
Decline Rate | Calculated as "Declined Experience" divided by "Offered Experience," the decline rate represents the proportion of subscribers who declined the experience. |
Orders Completed (Declined Experience) | The number of orders completed for subscriptions that declined the experience. |
Percent Completed (Declined Experience) | Calculated as "Orders Completed (Declined Experience)" divided by "Declined Experience," this metric shows the percentage of declined experiences resulting in completed orders. |
Total Order Revenue (Declined Experience) | Total revenue from orders completed by subscriptions that declined the experience. |
AOV (Declined Experience) | Average Order Value for declined experiences, calculated as "Total Order Revenue (Declined)" divided by "Orders Completed (Declined Experience)." |
Subscriptions Active/Paused after Order (Declined Experience) | The number of subscriptions that are active or paused after declining the experience and completing the order. |
Percentage of Subscriptions Active/Paused after Order (Declined Experience) | Calculated by dividing "Subscriptions active/paused (Declined Experience)" by "Orders Completed without Experience (Declined Experience)," this metric indicates the percentage of subscriptions that remain active or paused after declining the experience. |
Subscriptions Cancelled after Order (Declined Experience) | The number of subscriptions that are canceled after declining the experience and completing the subsequent order. |
Percentage of Subscriptions Cancelled after Order (Declined Experience) | Derived by dividing "Subscriptions Still Canceled after order (Declined Experience)" by "Orders Completed without Experience (Declined Experience)," this metric shows the percentage of subscriptions that are canceled after declining the experience. |