Product Performance Analytics: How to read through the dashboard in 30 seconds
Sort by: Total Revenue for top sellers, then review Churn Rate at the variant level
Compare: Checkout vs Recurring to see what wins acquisition vs what sustains long term retention
Start with these questions:
What products are sabotaging my retention rate?
Example: If Watermelon is top 3 in Checkout but has the highest churn in the Snapshot chart, enable swap to a low-churn flavor like Passion Fruit, include a free Passion Fruit sample with every order, and track “Flavor” as a cancel reason.
What This Reveals | Why Is This Information Valuable? | How Do I Find It? | How Can I Use It? |
Products that convert on order 1 but do not stick. | You can reduce churn quickly by fixing weak post-purchase performance. | • Product Performance Analytics → Performance
• Compare Checkout vs Recurring rankings
• In Snapshot, confirm higher Churn Rate on those variants
| • Turn on Swap to a lowest-churn flavor or format
• Add a sample of that option in the next shipment
• Add a cancel reason like “Flavor” or “Texture”
• Measure: save rate and second-order rate for this cohort
|
Which products have the lowest churn and deserve promotion?
Example: Refill cans show lower churn than glass sets. Position cans as the hero subscription product in banners and PDPs.
What This Reveals | Why Is This Information Valuable? | How Do I Find It? | How Can I Use It? |
Long-term “keeper” variants. | You focus spend on products that protect MRR. | • Product Performance Analytics → Snapshot
• Sort Churn Rate low → high
• Note variants with healthy % of Total Active Subscriptions
| • Feature keepers in portal banners, collections, and subscriber emails
• Add “Most loved” or usage tips on PDPs
• Measure: share of subscriptions and churn trend over 30–60 days
|
What should I focus on for BFCM or my next campaign?
Example: A beauty brand identified Rosewater Lotion, Honeysuckle Body Scrub, and Apple Balm as the top three variants by Recurring Revenue with low churn. They ran a portal banner and bundle to drive add-ons for those hero products.
What This Reveals | Why Is This Information Valuable? | How Do I Find It? | How Can I Use It? |
The promo heroes your subscribers actually keep. | You lift AOV with lower churn risk during peak campaigns. | • Product Performance Analytics → Performance
• Choose Recurring → sort by Recurring Revenue
• Pull the top 5 variants and check Churn Rate in Snapshot
| • Add a portal banner for your top 3
• Send a subscriber email bundle
• Measure: take rate and churn on orders 2 and 3 for top 5 variants
|
Which kit or bundle retains the most new subscribers?
Example: Trio kits outperform starter kits at Checkout and retain just as well. Reallocate acquisition budget from starter kits to Trio kits.
What This Reveals | Why Is This Information Valuable? | How Do I Find It? | How Can I Use It? |
The entry offer that converts and also retains. | You put paid budget behind the right starter. | • Product Performance Analytics → Performance
• Compare kits in Checkout and Recurring
• Find a kit high in Checkout that holds in Recurring
| • Make the winner your default promo entry
• Shift paid budget to the stronger kit
• Measure: 30-day conversion to second order and churn by entry offer
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Which proven products should be my add-ons to raise AOV?
Example: Jars retain better than sticks. Offer jars as an add-on for customers who start with sticks and highlight the longer-term benefits.
What This Reveals | Why Is This Information Valuable? | How Do I Find It? | How Can I Use It? |
Retention-friendly products that deserve earlier placement. | Raising attach rate with keepers improves AOV without hurting retention. | • Product Performance Analytics → Performance
• Find variants strong in Recurring but weak at Checkout
| • Add post-purchase or portal offers: “Add for your next order”
• Bundle an under-adopted item with a keeper
• Measure: add-on uptake on orders 2 and 3 and churn impact
|
Questions to ask yourself
Do core products show stable, low churn rates?
Are starter variants behaving differently, for example high churn that swaps into refills?
Do packaging or format types like cans vs glass impact retention?
Which variants perform best at Checkout vs Recurring?
Where can customers be nudged to swap into better-retaining products?
Next steps
Validate churn differences like glass vs cans with your team and confirm the drivers such as price or refill convenience
Reallocate acquisition budget if Trios convert better than Starters
Highlight refill cans as both revenue and retention leaders across banners and PDPs
Track the impact of swap and sample strategies on retention over the next 30–60 days
Need definitions or screenshots?