Our new Product Performance graph makes it simple to see how your products are performing and how to act on the data. It’s built for you if you:
Want clear, easy-to-read insights on product performance
Need to compare checkout vs. recurring trends at the variant level
Are planning campaigns driven by real data
With this tool, you’ll quickly see which products drive recurring purchases and which perform best at checkout—giving you the power to optimize your marketing and tailor strategies with confidence.
The graph includes two views:
Snapshot – an overview of overall performance on subscriptions
Performance – a detailed breakdown across checkout and recurring purchases
Snapshot Table:
The Snapshot view gives you a overall view on subscription performance, indicating what products are actively on/part of a subscription, as of end of day in the date range.
The table is broken out into the following data points:
Product: Product title as named in Shopify
Variant: Variant title as named in Shopify
Variant ID: Shopify Variant ID
% of Total Active Subscriptions: % of active subscriptions as of end of day in the date range that had the variant as a line on their active subscription
Total Subscriptions: All subscriptions that had the variant as a line on their subscription and an active status at any points in the date range
Active Subscriptions: Number of subscriptions that were active or paused by the end of the date range that had the variant as a line on their active subscription; note that paused subscriptions are included, as they have a next order date
Churn Rate: % of all subscriptions that were cancelled by the end of the date range, with the variant as a line on their subscription
Qty Subscribed: Number of total variants across subscriptions in an Active status in the date range
Total Revenue: Revenue attributed to all checkout and subscription revenue generated by the variant in the date range
% of Total Revenue: % of revenue attributed to all checkout and subscription revenue generated by the variant in the date range
Performance Table:
The Performance view gives you clear understanding of how variants are performing on recurring, and checkout orders as subscription or one time lines.
Overall looks to all recurring and checkout purchases made per variant.
Overall Table definitions:
Overall Table definitions:
Product: Product title as named in Shopify
Variant: Variant title as named in Shopify
Variant ID: Shopify Variant ID
Overall Revenue: Revenue generated from both recurring and checkout purchases that included the specified variant
# of Checkout Orders: Number of checkout orders generated that included the specified variant
# of Recurring Orders: Number of recurring orders generated that included the specified variant
Avg. Qty per Order: Average number of the specified variant that is purchased across recurring and checkout orders
Churn Rate: % of all subscriptions as of end of day yesterday that have a status of Canceled, with the variant as a line on their subscription
% of Total Orders: % of all recurring and checkout orders that include the specified variant
Recurring looks to only recurring purchases made per variant.
Recurring Table Definitions
Recurring Table Definitions
Product: Product title as named in Shopify
Variant: Variant title as named in Shopify
Variant ID: Shopify Variant ID
Recurring Revenue: Revenue generated from recurring purchases that included the specified variant
# of Recurring Orders: Number of recurring orders generated that included the specified variant
# of Subscription Lines: Number of times the specified variant has been on a recurring order as a recurring line
# of One Time Lines: Number of times the specified variant has been on a recurring order as a one-time line
Avg. Qty Per Order: Average number of the specified variant that are purchased across recurring order
Checkout looks to only checkout orders made per variant.
Checkout Table Definitions
Checkout Table Definitions
Product: Product title as named in Shopify
Variant: Variant title as named in Shopify
Variant ID: Shopify Variant ID
Recurring Revenue: Revenue generated from recurring orders that included the specified variant
# of Checkout Orders: Number of checkout orders generated that included the specified variant
# of Subscription Lines: Number of times the specified variant has been on a checkout order as a recurring line
# of One Time Lines: Number of times the specified variant has been on a checkout order as a one-time line
Avg. Qty Per Order: Average number of the specified variant that are purchased across one-time order
Need Help?
For any questions, please reach out to your Customer Success Representative.