🔹 What You’ll Get from This Playbook
Clear, high-impact use cases to reduce churn and boost AOV
Campaign-ready messaging examples with subject lines and CTAs
Tips to personalize and test what works
Step-by-step setup guidance for building Quick Actions
A fast path to creating better customer experiences—with no portal friction
✅ What Are Quick Actions?
Quick Actions in Stay are your new go-to growth tool. They let you create simple, one-click links that help subscribers take meaningful actions—like delaying an order, claiming a free gift, or reactivating a subscription—without logging into the portal or going through extra steps.
Think of them as high-converting shortcuts that make every email, banner, or SMS more powerful.
You’ll build them in the URL Builder, where you can stack multiple actions into a single link (no developer needed). Want to offer a delay, a discount, and a seasonal add-on? You can do that—all in one flow.
The best part? Every Quick Action link is fully trackable. You’ll know exactly who clicked, who completed, and which campaigns are driving results.
⚙️ Capabilities at a Glance
Capability | How You’ll Use It |
Stackable Actions | Build flows like delay + add item + discount in one link |
Backend Execution | Flows execute server-side with no dev setup needed |
Auto-Authentication | Logged-in customers skip the login screen |
Delay Order Options | Offer up to 4 preset delay lengths (e.g., 1 week, 2 weeks) |
Built-In Analytics | Track clicks, completions, and drop-offs |
Expiration Control | Set deadlines for limited-time links |
📣 Campaign Examples and Messaging Ideas
Campaign | Quick Action Flow | Goal | Subject Line Idea | CTA Copy |
Winback | Reactivate + Add Gift + Get it Now | Bring back churned subs | "Still thinking it over? Here’s a gift." | "Reactivate & claim your free gift" |
Flash Promo | Add Freebie + Start Sub | Convert impulse interest | "Today only: Your free gift awaits 🎁" | "Start now & get your freebie" |
Pre-Charge | Swap + Discount + Update Frequency | Drive higher AOV | "Want to save more on your next order?" | "Upgrade & save instantly" |
Order Reminder | Delay (1w, 2w, 1mo) | Prevent churn from overstock | "Need more time? Delay your delivery" | "Delay my order" |
Performance Test | Compare Completion Rates | Learn what converts | A/B test subject lines | A/B test CTAs |
🔹 Why Quick Actions Matter
Quick Actions let you deliver faster, more effective subscription experiences—without sending customers to the portal or building custom dev flows. Whether you're helping a subscriber delay an order, re-engage after canceling, or claim a surprise offer, Quick Actions make it easy to turn intent into action.
✨ Deliver high-converting experiences with fewer clicks
🛒 Stack multiple actions into one seamless, branded link
📊 Get real-time insight into what’s working and what’s not
🔧 Build them in the URL Builder—no code, just clicks
🚀 Move fast with no dev tickets and less CX friction
🔍 Stay AI's Most Common Quick Actions
Quick Action | Use Cases | Notes |
View Portal | Transactional emails | Replaces “Manage Subscription” buttons with portal access |
Skip Order | Upcoming order emails | Prevents cancellations by offering an easier alternative |
Get It Now | Upcoming order emails | Encourages immediate fulfillment—pairs well with "Skip" |
Reactivate Canceled | Winback flows | Core action in reactivation campaigns |
Reactivate + Apply Discount | Winback flows | Requires Shopify discount code insertion |
Apply Discount | Subscriber promotions (e.g., BFCM) | Use a valid Shopify discount code |
Add Item | Product drops, evergreen offers | Insert correct Shopify variant ID |
Add Item + Apply Discount | Product + promo offers | Includes both variant ID and discount code |
Swap Item | Larger pack size offers | Replace old and new variant IDs. Only works with standard products |
Change Frequency | Upcoming order messages | Define new frequency with INTEGER and UNIT (e.g., 1 WEEK). Not valid for 1 DAY. |
Swap + Change Frequency | High AOV upgrades | Combine product change and updated cadence. Not for bundles or prepaid SKUs. |
💡 Use Cases to Start Using Today
🛍 Banner Ad + Quick Action: Promote Seasonal Add-Ons
What You’ll Do:
Add a seasonal or limited-time product
Trigger Get It Now fulfillment
Why It Works:
Customers are already browsing. A bold banner and one-click add = instant conversions. No dev work required.
👑 Reactivate + Get It Now: High-Urgency Winback
What You’ll Do:
Reactivate subscription
Add a free gift
Trigger immediate fulfillment
Why It Works:
Motivation + simplicity + urgency. All in one click. Makes rejoining feel effortless and rewarding.
🚀 Add a Freebie + Fire a Shipment: Flash Promos
What You’ll Do:
Add discounted or free item
Start subscription
Fulfill immediately
Why It Works:
Perfect for impulse moments or influencer traffic. Add urgency by setting an expiration date on the link.
♻️ Swap + Discount + Update Frequency: Drive AOV
What You’ll Do:
Swap product
Apply discount
Change delivery frequency
Why It Works:
AOV up, support tickets down. Makes upgrading easy and eliminates confusion.
🗓 Delay an Order: Prevent Churn from Surplus
What You’ll Do:
Offer 1 to 4 short delay options
Why It Works:
Let customers delay, not cancel. Great for overstock, travel, or skipping without breaking cadence.
📈 Track Clicks and Completions: Know What Converts
What You’ll Do:
Track link opens and completions
Compare flows
A/B test incentives
Why It Works:
Optimize with confidence. Turn your best-performing flows into repeatable wins.
🧭 Navigating the URL Builder
You’ll build and manage Quick Actions in the URL Builder in your Stay AI dashboard.
Key Steps:
Create New Link – Start a new Quick Action
Add Action – Combine delay, reactivation, discounts, etc.
Customize – Add internal notes, expiration, and confirmation screen
Track Performance – Monitor clicks and completions in real-time
🔹 Need Help Building Your First Quick Action?
Check out these resources: