What is Northbeam?
Northbeam is a multi-touch data attribution and media mix modeling, using machine-learning. It allows brands to have one set of data for all of their marketing.
What does the Northbeam x Stay AI integration do?
The integration Stay has with Northbeam is through Stay's native integration with Shopify. This means Northbeam can reference Stay's Shopify tags to create dashboards and filter data specific to subscribers and subscription orders. Below are the various tags that Stay passes to Shopify that Northbeam can consume.
Shopify customer profile tags from Stay AI:
Active Subscriber - active and paused subscribers
Inactive Subscriber - cancelled subscribers only
Shopify order tags from Stay AI:
First Subscription - tagged on all subscription checkout orders
Active Subscription - tagged on all recurring subscription orders (orders generated from Stay AI, not Shopify checkout)
Subscription - tagged on all subscription orders, including checkout and recurring orders
Get It Now Customer - tagged on all recurring subscription orders that were generated by hitting "Get It Now" in the customer portal
Get It Now Merchant - tagged on all recurring subscription orders that were generated by hitting "Get It Now" in the merchant portal
How do I set up the Northbeam integration?
There's no set up required! Northbeam integrates with Stay natively, through Stay's integration with Shopify. Setting up and using the integration is as simple as using the Shopify profile and order tags that Stay passes over to build and filter out your dashboards in Northbeam!