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Klaviyo Quick Actions Examples & Best Practices
Klaviyo Quick Actions Examples & Best Practices

This article will guide you through some examples of the best ways to utilize Quick Actions in your Klaviyo emails.

Ashley Kim avatar
Written by Ashley Kim
Updated over a week ago

It is proven that the fewer steps a customer has to take to accomplish a desired task, the more likely they are to follow through. Utilizing Klaviyo Quick Actions is a great way to streamline actions your customers can take on their subscriptions, therefore increasing take rate. You can use Quick Actions to ease the process of upselling/cross-selling, guide churned customers towards reactivation, apply a special discount, and more!

This article will provide the most common use-cases and best practice tips for implementing Klaviyo Quick Actions in your email flows and campaigns.

Where to Build Klaviyo Quick Action URLs

To get started, open your Stay app, and navigate to Tools > Klaviyo Quick Actions. This is where you will see all the available Quick Actions. Clicking on a Quick Action will populate the URL builder at the bottom of the page.

Quick Actions pertaining to the action of adding a product and/or applying a discount (e.g. Add Item, Add Item and Apply Discount, Reactivate and Apply Discount) will require you to replace the placeholders with the product variant ID and/or Shopify discount code.

All other Quick Actions are ready for you to copy and paste into your Klaviyo emails!

Looking to use Quick Actions in Flow emails? You have the option to target subscriptions in the Quick Action! When you select the checkbox "Target Subscription ID (Used in Flows)", a dynamic subscription ID variable is added at the end of the URL (see screenshot below). This means the Quick Action will target and apply to the subscription that triggered the flow for that customer. This skips the step that requires the customer to select the subscription they want the Quick Action applied to. Targeting the subscription ID can be used for flow emails but is not required. It cannot be used for campaign emails.

Klaviyo Quick Action Use-cases

Now let's get into it! The table below breaks down the most common use-case(s) for each Quick Action, with notes to help you use it effectively.

Quick Action

Use-cases

Notes

View Portal

Any subscription transactional flow emails

It is intended to replace the "Manage Subscription" button in the Stay emails that takes customers to their portal.

Skip Order

Order Upcoming flow email(s)

Though this may be considered a "negative" action, including this quick action may prevent customers from going straight to canceling their subscription.

Get It Now

Order Upcoming flow email(s)

Considered a "positive" action, this Quick Action should complement "Skip Order", giving customers both easy action options.

Reactivate Canceled

Winback flow email(s)

A must-have in your must-have winback flow emails!

Reactivate and Apply Discount

Winback flow email(s)

You will need to replace the "YOUR_DISCOUNT_CODE" placeholder in the URL builder with the Shopify discount code you want to offer.

Apply Discount

Subscriber-only email campaigns (e.g. BFCM Subscriber Sale)

You will need to replace the "YOUR_DISCOUNT_CODE" placeholder in the URL builder with the Shopify discount code you want to offer.

Add Item

Subscriber-only email campaigns (e.g. Limited Edition Product Launch, Evergreen Product/Variant Launch)

You will need to replace the "SHOPIFY_VARIANT_ID" placeholder in the URL builder with the variant ID of the product you want to offer.

Add Item and Apply Discount

Subscriber-only email campaigns (e.g. Limited Edition Product Launch, Evergreen Product/Variant Launch)

You will need to replace the "SHOPIFY_VARIANT_ID" placeholder in the URL builder with the variant ID of the product or variant you want customers to add.

You will also need to replace the "YOUR_DISCOUNT_CODE" placeholder with the Shopify discount code you want to offer.

Note: When the link is opened by the customer, a verification code will automatically be sent to the email address that the customer received the Klaviyo email to. The code will only be delivered if that email address is associated with a subscription in your store.

This verification code step cannot be removed, as it is a security precaution.

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