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Creating Cross-Sells & Upsells with ExperienceEngine - Best Practices & Examples
Creating Cross-Sells & Upsells with ExperienceEngine - Best Practices & Examples

This guide has several rockstar examples on how to leverage ExperienceEngine to build cross-sells and upsells.

Cecilia Wilbur avatar
Written by Cecilia Wilbur
Updated over 2 months ago

With ExperienceEngine, you can dramatically boost AOV and LTV by creating an enticing cross-sell or upsell for your subscribers without the costs generally associated with top-of-funnel campaigns.

This guide will show you how to execute a cross-sell or upsell promotion using Stay’s ExperienceEngine.

To get started, navigate to the Stay AI Merchant Portal

  1. Click Tools.

  2. Click ExperienceEngine.

  3. Click Create a Promotion.

  4. Select Use AI or Do It Yourself, depending on your preferences.

You can let our proprietary AI run and test personalized offers for your customers or start your test manually to test specific cross-sell or upsell ideas. If this is your first ExperienceEngine promotion, we recommend to Do it Yourself.

For more specific instructions on building a promotion, check out Creating Promotions with ExperienceEngine.

Creating a Cross-Sell/Upsell Promotion

Within the setup of a promotion in ExperienceEngine, you can choose different parameters for cross-sell and upsells.

  1. Define Your Promotion Parameters

    Once you’ve selected Create a Promotion, you can select which order parameters should apply to this add-on promotion. Then, select the parameters to include in your promotion in the Apply to Orders section.

    For example, during the fall season, our friends at Olipop offer their limited-edition Crisp Apple flavor as a cross-sell opportunity for subscribers directly in their Customer Portal.

2. Choose a Product for your Cross-sell or Upsell

Choose a product (or two or three) for your cross-sell or upsell offer. Use ExperienceEngine to test different products as upsells or the same product at varying discount amounts to see which offer is most successful. Then, deliver this variation of the promotion to your larger customer cohort.

For example, our friends at Lifeboost A/B tested upselling subscribers on two different coffee variants – a pumpkin spice blend and an espresso blend. The promotion was a massive success, with Test B, the espresso option, receiving a 45% higher acceptance rate than Test A.

3. Select your cross-sell or upsell discount amount(s)

Your cross-sell or upsell offer will be viewed as an add-on product. Select whether to include this item as a percentage discount or a fixed ($) discount.

We recommend testing odd-numbered or unusual discount offers versus the standard 10% to 25% that customers are used to. For example, a 17% or 33% discount upsell may appear more unique and personalized to drive better results.

Pro Tip: A/B test your cross-sell or upsell promotion(s)

You can A/B test several products in your cross-sell or upsell offer to see which converts best. You can add up to 4 products within your promotion and select what percentage of the segment should receive each offer.

Once you’ve finished setting up your new cross-sell or upsell add-on promotion, you can serve this offer to your selected subscriber cohort. To make this offer even more timely, add an email communication or announcement to alert subscribers of this one-time offer waiting for them in their Customer Portal.

Next Steps

Use Stay’s Promotion Offer Email template in our Email Builder to easily create these communications. Read more about email communication strategies here.

Check out this blog for more strategy recommendations on customizing your existing cross-sell or upsell promotions.

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